Red Cross

Santa Monica Ferris Wheel, LAX Pylons, US Bank Tower and Beverly Hills City Hall

It’s American Red Cross Month and cities, business and organizations around the region are coming out to help commemorate the work of the Red Cross and celebrate the volunteers and donors who give so much to provide comfort and care to those who are in need.

More than 75 years ago, March was first proclaimed Red Cross Month in 1943 by President Franklin D. Roosevelt to raise awareness of the organization and its humanitarian mission. All U.S. presidents since Roosevelt have designated March as Red Cross Month to recognize how the American Red Cross helps people across the country and around the world through its workforce powered by more than 90 percent volunteers.

This year, four LA landmarks will be lighting up red in coordination with Red Cross’ Giving Day, March 27. On this day, the Red Cross asks people to be a hero for families in Los Angeles by becoming a volunteer, learning lifesaving skills, giving blood or donating to #help1family.

The following landmarks will light up on these days:

Santa Monica Ferris Wheel
380 Santa Monica Pier, Santa Monica, CA 90401
March 26th, 7 p.m.

LAX Pylons
1 World Way, Los Angeles, CA 90045
March 27th, 7 p.m.

US Bank Tower
633 West 5th Street Los Angeles, CA 90071
March 27th, 7 p.m. 

Beverly Hills City Hall
455 N Rexford Dr, Beverly Hills, CA 90210
March 27th, 7 p.m.

HOW YOU CAN #HELP1FAMILY Learn more about how you can help by visiting

  • Become a volunteer: Help families affected by disasters and install lifesaving smoke alarms to keep neighbors safe from home fires. In some areas, you can also provide emergency assistance for military members and veterans, or help reconnect families separated by international conflict.
  • Give blood: Make an appointment to donate lifesaving blood or platelets.
  • Learn lifesaving skills: Register for a class to learn first aid, CPR and other skills.
  • Make a financial donation: On March 27—American Red Cross Giving Day—donate at, uniting with thousands of people like you to help families during the first devastating hours of a disaster. Your gift can provide hope and urgent relief like food, shelter and other essentials, for families who need it most.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.

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