LAS VEGAS, NV — Downtown Las Vegas lit up on New Year’s Eve when Fremont Street Experience debuted an entirely new collection of stunning visuals and 3D graphics created exclusively for its $32 million renovation of Viva Vision, the world’s largest single video screen. By fusing Watchfire Signs’ cutting-edge technology with Contend’s innovative graphics, the jaw-dropping content exploits 49.3 million LEDs alongside a state-of-the-art, 600,000-watt, concert-quality sound system. A highlight of the innovative content is the multi-sensory signature show, “MIXology.”
The groundbreaking show concept was inspired by “synesthesia,” a perceptual phenomenon where music, art and emotion collide to create an immersive, multi-sensory experience on a grand scale. Spanning five city blocks above one of the most vibrant streets in Las Vegas, the revitalized canopy illuminates the pedestrian mall with 16,433,152 pixels and 5,000 Nits, making it seven times brighter than the previous canopy with four times the resolution allowing the screen to be seen 24 hours a day for the first time in its existence.